Mental Mastery: Success begins in the mind
Resilience Through Adaptability: Change doesn’t break the strong - it builds them
Growth: Continuous learning and self-improvement
Integrity & Grit: Our strength lies in our character - we compete with heart, push through the hard, and never take shortcuts
Courage & Authenticity: We lead with heart, speak truthfully, and embrace who we are—because confidence grows when you’re rooted in the real you
Traci Coven
❖CEO–Inner Game Performance, Certified Athlete Mindset Coach ❖Certified Change Management Practitioner, Prosci
ABOUT ME
As a multi-sport athlete in softball, basketball, gymnastics, and volleyball, I was driven by perfectionism, constantly chasing an impossible standard. I know firsthand that the toughest battles don’t happen on the court or the field—they happen in the mind. When I suffered an injury in high school basketball, I didn’t just lose my game—I lost my confidence. I struggled to adapt, and instead of bouncing back, I spiraled into self-doubt and an eating disorder, using control as a way to cope with the uncertainty.
I didn’t realize then that resilience isn’t about pushing through pain or pretending you’re fine—it’s about acknowledging, learning to adapt, mastering the mental game, and building a mindset strong enough to handle any challenge. It took me years to understand that true peak performance starts from within. Now, I help athletes and high performers rewire their response to pressure, overcome setbacks, and develop the unshakable confidence to dominate their game—on and off the field.
Because when you master your inner game, the rest takes care of itself.
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